Before you even step inside the doors of Popular Jewelry, a Canal Street favorite run by a Macanese immigrant family, you’re greeted with tons of pics of the owner with various rappers visiting from around the US—Playboi Carti, Ski Mask, even Travis Scott. This is literally the spot A$AP Rocky was talking about in “Canal Street” when he dropped the line about vintage gold medallions and smoking weed outside of public housing. The spot promises to be fuego from the jump. Inside, more photos line the wall, like a throwback flick of Wu Tang’s Cappadonna. But even these hip-hop all-stars can’t distract from the rows and rows of trays of gold jewelry. There are xoxo chains, vintage nameplates, star-shaped pavé pinky rings, gold curb chains of all sizes, and more “ethnic”-looking joints.
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